Steady Drift Studio
Digital Presence & Business Systems
Digital Presence & Business Systems

Great businesses
deserve to be found.

Search visibility. Reputation. Websites. Business systems. We handle everything your business needs online — think of us as your outsourced digital department.

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The Problem

Your business works hard.
Your online presence doesn't.

Most local businesses are losing customers every day to competitors who aren't better — just more visible. Here's where it usually breaks down.

01

You're invisible on Google.

3.5 billion searches happen every day. Your customers are searching right now — and finding someone else. Not because that someone is better. Because they showed up and you didn't.

02

Your website isn't doing its job.

Slow, outdated, or missing entirely. A bad website is worse than no website — it tells visitors to leave. You have two seconds to make an impression and most local business sites waste them.

03

Your reputation is left to chance.

Without a strategy, one unhappy customer defines your Google rating while a hundred satisfied ones say nothing. Reviews aren't optional anymore — they're how people decide.

04

You're running on manual.

Answering the same questions. Chasing bookings by phone. Following up by hand. Every hour spent on admin is an hour not spent on the thing you're actually good at.

Start Here

Not sure where to begin? Start with clarity.

Before investing in a website or SEO, you need to know exactly where you stand. Our Digital Presence Audit tells you what customers see when they search for you — and what it's costing you.

$67
One-time · No subscription
  • Google Business Profile review
  • Website audit — speed, mobile, conversion
  • Local search visibility & keyword gaps
  • Reputation & review health check
  • Prioritised action plan — clear next steps
Delivered as a written report within 48 hours.
No sales call. No obligation. Just answers.
Book My Audit

If you don't find it useful, we'll refund you. No questions.

What We Actually Research

Six areas. Real data.
A human behind every finding.

Most free audit tools run an automated scan and return a generic score. This is different — it's directed research built from the same public data your competitors could commission: your Google profile, actual search results, real review patterns, and live website performance. AI assists the research. You get a human-curated report mapped to specific actions with estimated impact.

01

Google Business Profile

Your GBP is the first thing most customers see. We examine every element that determines whether Google shows you or buries you.

  • Category selection & completeness score
  • Photo count, quality & recency
  • Review volume, velocity & rating trends
  • Owner response rate & patterns
  • Posts, booking links & Q&A activity
02

Search Visibility

Where do you actually appear when someone searches for what you offer? We map your real position, not the one you see on your own device.

  • Local pack ranking across key terms
  • Keyword gap analysis vs. competitors
  • Citation consistency across directories
  • Organic search footprint
  • AI platform presence (Mindtrip, Wanderlog, etc.)
03

Competitor Benchmarking

You don't exist in isolation. We compare you against 3–5 direct competitors across every platform to find where the gaps are — and where they're beatable.

  • Side-by-side review volume & rating comparison
  • Website quality & conversion analysis
  • Social media presence & activity
  • Platform coverage gaps vs. competition
  • Ranking position relative to market
04

Reputation & Review Intelligence

Reviews aren't just star ratings. We analyse the language, patterns, and velocity to understand what's driving trust — and what's eroding it.

  • Multi-platform review aggregation
  • Sentiment theme analysis (what people praise vs. flag)
  • Review velocity trends over time
  • Platform coverage & rating consistency
  • Owner engagement scoring
05

Website & Conversion Review

If a website exists, we audit it against the criteria that actually drive decisions: speed, mobile experience, trust signals, and clear next steps.

  • Mobile performance & loading speed
  • Conversion elements (CTAs, booking, contact)
  • Trust signal presence
  • SEO fundamentals & on-page signals
  • Content clarity & user journey
06

Opportunity Mapping

The audit doesn't end with findings. Every issue is ranked by estimated impact and assigned a specific action — so you know exactly what to do first.

  • Opportunity score by category (0–100)
  • Prioritised action list with effort/impact ratings
  • Quick wins vs. longer-term improvements
  • Estimated business impact per action
  • Clear recommended next steps
How We Build It

Six steps. Every audit, every time.

01
Business Discovery
Industry, market & competitive context
02
Search Research
Visibility, rankings & keyword gaps
03
Competitor Analysis
Benchmarking across every platform
04
Digital Presence Audit
GBP, reviews, website & social
05
Scoring & Analysis
Opportunity scores by category
06
Action Plan
Prioritised recommendations & impact estimates
Recent Audits

What the research actually looks like.

These are real findings from recent audits — anonymised and condensed. Every business was operationally healthy. Every one was digitally invisible. The gap between the two is exactly what we fix.

Beachfront Restaurant
Coastal Market
Critical
Beachfront Restaurant
Full-service restaurant · Nightly entertainment · Beach location
34
Digital Health / 100 Operationally healthy.
Digitally invisible.
359 Google reviews at 4.4★ — strong reputation, zero management. No owner responses detected.
TripAdvisor: unclaimed listing, 2 reviews, ranked #211 of 283. Nearest competitor has 2,000.
Facebook: 3,500 followers. Last post: 16+ months ago. Audience exists, completely ignored.
No website. Nightly fire show on the beach — the most marketable USP in the area — documented nowhere online.
Key Opportunity
Claiming TripAdvisor + fire show Reels content alone could move ranking from #211 to top-50 within 6 months — with zero ad spend.
Artisan Pizzeria
Beach Town
Stagnating
Coastal Pizzeria
Wood-fired Neapolitan pizza · Cocktail bar · Dietary inclusive
61
Digital Health / 100 Best product in market.
Coasting on reputation.
TripAdvisor #1 in local market — 532 reviews at 4.8★. Travelers' Choice awarded. Zero owner responses.
Instagram: 1,380 posts, 2,113 followers. 0.65 followers per post — a broken growth loop with no Reels strategy.
Google rating 0.3★ below TripAdvisor — unaddressed negative feedback suppressing map-pack ranking.
No website despite market-leading product. Direct competitor closing the review gap at current trajectory.
Key Opportunity
Website + review velocity programme + 3 Reels/week of the wood-fired oven. Competitor advantage is time — not product quality.
Sports Bar & Grill
Coastal Market
Stagnating
Sports Bar & Grill
Family-friendly · 10-screen sports viewing · Craft beer · Games
47
Digital Health / 100 Strong product.
Buried by low review volume.
4.8★ TripAdvisor — same rating as #1 competitor. Ranked #6 of 7. The gap is 100% review volume, not quality.
94 reviews vs. market leader's 532. At current velocity, closing the gap would take 40+ years without intervention.
No Instagram account. Facebook: 1,932 likes, 3 people "talking about it." Effectively dead as a channel.
No website. New ownership with no digital narrative — prior owners' personal brand equity fading with nothing to replace it.
Key Opportunity
Instagram launch + systematic review programme could move TripAdvisor rank from #6 to #2–3 within 6 months. This is a marketing problem, not a product problem.

Business names and identifying details anonymised. Findings based on publicly available data only.

What We Do

The full picture.
Not just a website.

Get Found

Local visibility & search presence

When someone nearby searches for what you offer, you should appear first. Not buried. Not missing. First.

Google Business ProfileLocal SEOMap Pack RankingCitation Building
Get Chosen

Websites & reputation that convert

Finding you is step one. Choosing you is step two. Your website and reviews do that job — or they don't.

Website DesignWeb DevelopmentReview StrategyReputation Management
Run Smoother

Automation & workflow systems

Every hour spent on admin is an hour not spent on your business. The right systems run while you sleep.

Booking SystemsAI WorkflowsProcess AutomationCommunication Tools
Grow Smarter

Custom tools & intelligent systems

When off-the-shelf stops fitting, we build exactly what your business needs — and nothing it doesn't.

Custom DashboardsAI IntegrationsReporting SystemsGrowth Consulting
The Person Behind It

I started this because I kept noticing the same problem.

Genuinely excellent local businesses — full rooms, loyal regulars, years of hard work — that were almost completely invisible online. Not because they weren't good enough. Because nobody had ever sat down and looked properly at what customers actually saw when they searched for them.

The audit format came from frustration. I wanted to show business owners exactly what I was seeing — competitor by competitor, platform by platform — rather than just telling them things were broken. The research takes hours. The reports are long. That's deliberate. When you've built something with your own hands, you deserve more than a generic checklist.

I'm not trying to build the biggest agency. I'm trying to be the most useful one — the person who actually understands your business well enough to handle the digital side of it properly, so you don't have to think about it.

Approach
Research first, always
Every engagement starts with understanding — your market, your competitors, where the real gaps are
Audit methodology
Data-driven, clearly explained
Every finding is sourced from public data, independently interpreted, and mapped to specific actions
Client model
Few clients, real attention
Deliberately limited capacity — so the businesses we work with actually get proper focus
What drives this
The gap between quality and visibility
The best business in a market shouldn't lose to the most Googled one. That gap is fixable.
Design Concepts

What premium design looks like for your industry.

These are design concepts — built to show the quality benchmark and strategic thinking we apply to every project. Each one is designed around a specific business type, conversion goal, and target customer. Not templates. Thinking made visible.

olassurf.co
Premium Surf School
World-Class Surf Instruction
Find
Your
Wave
Book Lessons Surf Camps
Surf Lessons
Built For
Every Level
All Lessons
Beginner lesson 01
Beginner Surf
$75 per person
Book
Intermediate lesson 02
Intermediate Coaching
$110 per person
Book
Private lesson 03
Private Coaching
$185 per session
Book
Surf Camps
Five Days.
Infinite Waves.
5 nights eco-lodge
10 coached sessions
All equipment included
Daily video review
From $1,295 / person
View Camps
Home / Lessons
Surf
Lessons
The Approach
Teaching That
Actually Works
Maximum 5:1 student-to-coach ratio, structured progression framework, and real-time video feedback that accelerates your learning curve dramatically.
Board rack
Lesson Options
Choose Your Programme
Beginner Beginner
First Waves
$75per person
Intermediate Intermediate
Level Up
$110per person
Private Private
1-on-1 Coaching
$185per session
Surf School

Multi-page booking site with real photography.

Six sections across two pages — hero, lesson cards, surf camp feature, and lesson options — all scrolling continuously in-card.

Design concept
selvaco.com
Artisan · Coastal · Curated
Curated for
Coastal Living
Discover the Edit View Lookbook
Discover
Our Collections
Beachwear
Collection Beachwear
Jewellery
Jewellery
Accessories
Accessories
Resort Wear
Resort Wear
Just In
New Arrivals
View All →
Tote New
Accessories
Handwoven Palm Beach Tote
$148
Kimono Bestseller
Resort Wear
Sunwashed Linen Kimono
$218
Necklace
Jewellery
Ocean Stone Pendant
$95
Earrings New
Jewellery
Artisan Shell Earrings
$72
Maker Spotlight
Made by hand,
with intention
Every piece is made by skilled artisans using traditional techniques passed down through generations — sourced directly from the world's most beautiful coastal communities.
Meet Our Makers →
Artisan
Craft detail
Accessories
The Selva Life
The Selva Life
Live beautifully,
travel lightly
Discover the people, places, and stories behind the world's most beautiful coasts.
Read the Journal
Boutique Retail

Coastal boho ecommerce with editorial depth.

Five home-page sections — video hero, collections grid, new arrivals, artisan story, and lifestyle editorial — scrolling continuously in-card.

Design concept
Why Steady Drift Studio

We're not an agency.
We work like one of your team.

01

We work with few clients on purpose.

Most agencies spread thin across dozens of clients. We deliberately limit how many businesses we take on so that yours gets real attention — not a template and a monthly report nobody reads.

02

We measure success in bookings, not traffic.

Vanity metrics are easy to produce and hard to explain to your accountant. We care about the number of customers through the door, the number of bookings in your calendar, and the revenue in your account.

03

We stay engaged long after launch.

Most agencies disappear the day a project goes live. We don't. Digital presence is ongoing work — and the businesses that win online are the ones with a partner who's still paying attention six months later.

Our Process

From first conversation
to measurable growth.

01
Discover
02
Design
03
Build
04
Optimise
05
Grow

Discover — understanding your business first.

A thorough call to understand who you are, who your customers are, and what's getting in the way. No templates, no assumptions. We listen before we suggest.

Design — strategy before aesthetics.

We map out what you need and why, in which order. Then we design websites, profiles, and systems that reflect your brand and speak directly to your customers.

Build — precision execution, no shortcuts.

We build to professional standards with clear milestones. You're involved throughout. No surprises, no disappearing for weeks, no "it should be done soon."

Optimise — launch is just the beginning.

We monitor performance, run SEO improvements, refine your presence, and make data-driven adjustments. Visibility improves continuously after launch, not just on day one.

Grow — build on what's working.

With a solid foundation, we expand what's performing. More automation, smarter tools, broader visibility. Your digital presence compounds — because it's designed to.

Questions

The things people
usually ask first.

No. A website is often part of the work — but it's rarely the whole picture. Most businesses we audit have bigger gains available from Google Business Profile optimisation, review velocity, or competitor positioning than from a new website alone. We start with research, identify the highest-leverage actions, and build from there. Some clients never need a website rebuild at all.

Completely fine. Start with the $67 audit — it'll tell you exactly which one thing would have the most impact. Or reach out and tell us what you're working on. We scope projects clearly, charge for what's actually needed, and don't push services you don't require. If all you need is GBP work, that's all we'll do.

Yes. Instagram is rented space — the algorithm changes, reach can vanish, and it doesn't appear in Google searches. A website is permanent, owned, and works 24/7 without you needing to post every day. Instagram complements a website. It doesn't replace one.

A written review of your Google Business Profile, website performance, local search visibility, review health, and directory consistency — delivered within 48 hours as a clear action plan. No sales call, no obligation, and a full refund if you don't find it useful.

Absolutely. We often work with businesses who have a site that isn't performing — slow, outdated, or not converting. We'll tell you honestly whether it makes more sense to rebuild or improve, and we can work on SEO, GBP, or automation independently of your website.

Website projects typically go live in 2–4 weeks. Google Business Profile optimisation takes 3–5 days. Local SEO results build over 60–90 days. We're always specific about timelines upfront — no vague "a few weeks" answers.

No. Ongoing services are month-to-month. Project work is scoped with a clear agreement. We believe the work should keep you here — not a contract.

Your GBP is often the first thing people see when they search for you. Optimisation means your hours, photos, services, descriptions, and categories are all configured strategically so Google shows you higher in local results and on Maps. For most local businesses, it's the single highest-ROI action available.

Get in Touch

Let's talk about your business.

No pitch. No pressure. Just an honest conversation about where you are and where you want to be. If there's a fit, great. If not, we'll tell you that too.

hello@steady-drift.com
Response within 24 hours

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Thank you — message received.

We'll be in touch within 24 hours. In the meantime, if you have anything to add you can reach us directly at hello@steady-drift.com