One real, completed client project below — followed by three design concepts showing the quality benchmark we bring to every engagement. Not templates. Thinking made visible.
A landing page for a Costa Rica-based wildlife photography expedition, live and collecting waiting-list sign-ups ahead of the Founder's Edition departure. Full-bleed photography, a photography-first brand system pulled from the client's own materials, and a dual WhatsApp + email conversion path — no clutter competing with the images doing the actual selling.
A dark, moody, editorial site concept for a beachfront fine-dining restaurant — built to make a reservation feel like the start of the evening, not a form to fill out. Deep mahogany and amber tones, cinematic photography treatment, and a menu presentation designed to sell the experience, not just list dishes.
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Beginner
Intermediate
Private
A multi-page concept for a surf school offering lessons, camps, and rentals — built around the exact question a first-time visitor actually has: "which lesson is right for me?" Clear skill-level segmentation, camp packages, and a booking path that gets a nervous beginner to "yes" quickly.
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Bestseller
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An e-commerce concept for an artisan accessories brand outgrowing "just Instagram" — built to give handmade goods a permanent, owned home online instead of a feed that disappears under a new algorithm every few months. Product-first layout, artisan storytelling, and a checkout that doesn't get in its own way.
We'd rather under-claim now and over-deliver later than the reverse. Ewan Crosbie Photography, above, is the first real case study — built to this exact framework. As more engagements complete, this page will keep replacing design concepts with real, named work, so a claim is never made without the number behind it.
What the business looked like before — real screenshots, real numbers, no vague "struggling online" summary.
The specific, scoped work — not a generic list of services, the actual decisions made and why.
Measured against business outcomes — enquiries, bookings, revenue — not just traffic or impressions.
A direct quote, attributed and verifiable, not a paraphrase written on their behalf.
How long it took, honestly — including the parts that took longer than planned.
Published only with the client's explicit sign-off on what's shared and how.
Start with the $67 audit, or tell us directly what you're working on.