Steady Drift Studio
Digital Presence for Small Business
Digital Presence for Small Business

Great businesses
deserve to be found.

We help small businesses improve the way they appear, perform and convert online — starting with a clear, affordable picture of where you actually stand.

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The Problem

Your business might be great.
Your online presence might not be.

Maybe your website feels outdated. Maybe customers can't find you on Google. Maybe your Google profile isn't doing you any favours. Or maybe you've simply never had the time to figure out what needs fixing. Here's where it usually breaks down.

01

You're hard to find on Google.

Customers are searching for what you offer right now. If your Google profile and search presence aren't working properly, they find someone else instead — not because that business is better, just more visible.

02

Your website isn't doing its job.

Slow, outdated, or missing entirely. A bad website is worse than no website — it tells visitors to leave. You have seconds to make an impression, and most small business sites waste them.

03

First impressions are left to chance.

Your Google profile, your reviews, your photos — together they decide whether someone trusts you enough to get in touch. Without attention, that first impression is being made without you.

04

You've never had time to figure out what's wrong.

Most business owners know something's off online — they just don't know what, or what's actually worth fixing first. That's exactly what the audit is for.

Start Here

$67 could be all it takes to uncover an opportunity worth far more.

A missed Google search, an outdated website, an unclear call to action or a poor first impression could be costing you opportunities you never knew you were missing. Our audit is designed to find those opportunities and show you what's actually worth fixing — before you spend money fixing anything.

$67
One-time · No subscription
  • Google Business Profile review
  • Website audit — speed, mobile, conversion
  • Local search visibility & keyword gaps
  • Reputation & review health check
  • Prioritised action plan — clear next steps
Delivered as a written report within 2 business days.
No sales call. No obligation. Just answers.
Get Your $67 Digital Audit

If you don't find it useful, we'll refund you. No questions. See a sample audit report →

What We Actually Research

Six areas. Real data.
A human behind every finding.

Most free audit tools run an automated scan and return a generic score. This is different — it's directed research built from the same public data your competitors could commission: your Google profile, actual search results, real review patterns, and live website performance. AI assists the research. You get a human-curated report mapped to specific actions with estimated impact.

01

Google Business Profile

Your GBP is the first thing most customers see. We examine every element that determines whether Google shows you or buries you.

  • Category selection & completeness score
  • Photo count, quality & recency
  • Review volume, velocity & rating trends
  • Owner response rate & patterns
  • Posts, booking links & Q&A activity
02

Search Visibility

Where do you actually appear when someone searches for what you offer? We map your real position, not the one you see on your own device.

  • Local pack ranking across key terms
  • Keyword gap analysis vs. competitors
  • Citation consistency across directories
  • Organic search footprint
  • AI platform presence (Mindtrip, Wanderlog, etc.)
03

Competitor Benchmarking

You don't exist in isolation. We compare you against 3–5 direct competitors across every platform to find where the gaps are — and where they're beatable.

  • Side-by-side review volume & rating comparison
  • Website quality & conversion analysis
  • Social media presence & activity
  • Platform coverage gaps vs. competition
  • Ranking position relative to market
04

Reputation & Review Intelligence

Reviews aren't just star ratings. We analyse the language, patterns, and velocity to understand what's driving trust — and what's eroding it.

  • Multi-platform review aggregation
  • Sentiment theme analysis (what people praise vs. flag)
  • Review velocity trends over time
  • Platform coverage & rating consistency
  • Owner engagement scoring
05

Website & Conversion Review

If a website exists, we audit it against the criteria that actually drive decisions: speed, mobile experience, trust signals, and clear next steps.

  • Mobile performance & loading speed
  • Conversion elements (CTAs, booking, contact)
  • Trust signal presence
  • SEO fundamentals & on-page signals
  • Content clarity & user journey
06

Opportunity Mapping

The audit doesn't end with findings. Every issue is ranked by estimated impact and assigned a specific action — so you know exactly what to do first.

  • Opportunity score by category (0–100)
  • Prioritised action list with effort/impact ratings
  • Quick wins vs. longer-term improvements
  • Estimated business impact per action
  • Clear recommended next steps
How We Build It

Six steps. Every audit, every time.

01
Business Discovery
Industry, market & competitive context
02
Search Research
Visibility, rankings & keyword gaps
03
Competitor Analysis
Benchmarking across every platform
04
Digital Presence Audit
GBP, reviews, website & social
05
Scoring & Analysis
Opportunity scores by category
06
Action Plan
Prioritised recommendations & impact estimates
Recent Audits

What the research actually looks like.

These are real findings from recent audits — anonymised and condensed. Every business was operationally healthy. Every one was digitally invisible. The gap between the two is exactly what we fix. Read the full audit breakdown →

Beachfront Restaurant
Coastal Market
Critical
Beachfront Restaurant
Full-service restaurant · Nightly entertainment · Beach location
34
Digital Health / 100 Operationally healthy.
Digitally invisible.
359 Google reviews at 4.4★ — strong reputation, zero management. No owner responses detected.
TripAdvisor: unclaimed listing, 2 reviews, ranked #211 of 283. Nearest competitor has 2,000.
Facebook: 3,500 followers. Last post: 16+ months ago. Audience exists, completely ignored.
No website. Nightly fire show on the beach — the most marketable USP in the area — documented nowhere online.
Key Opportunity
Claiming TripAdvisor + fire show Reels content alone could move ranking from #211 to top-50 within 6 months — with zero ad spend.
Artisan Pizzeria
Beach Town
Stagnating
Coastal Pizzeria
Wood-fired Neapolitan pizza · Cocktail bar · Dietary inclusive
61
Digital Health / 100 Best product in market.
Coasting on reputation.
TripAdvisor #1 in local market — 532 reviews at 4.8★. Travelers' Choice awarded. Zero owner responses.
Instagram: 1,380 posts, 2,113 followers. 0.65 followers per post — a broken growth loop with no Reels strategy.
Google rating 0.3★ below TripAdvisor — unaddressed negative feedback suppressing map-pack ranking.
No website despite market-leading product. Direct competitor closing the review gap at current trajectory.
Key Opportunity
Website + review velocity programme + 3 Reels/week of the wood-fired oven. Competitor advantage is time — not product quality.
Sports Bar & Grill
Coastal Market
Stagnating
Sports Bar & Grill
Family-friendly · 10-screen sports viewing · Craft beer · Games
47
Digital Health / 100 Strong product.
Buried by low review volume.
4.8★ TripAdvisor — same rating as #1 competitor. Ranked #6 of 7. The gap is 100% review volume, not quality.
94 reviews vs. market leader's 532. At current velocity, closing the gap would take 40+ years without intervention.
No Instagram account. Facebook: 1,932 likes, 3 people "talking about it." Effectively dead as a channel.
No website. New ownership with no digital narrative — prior owners' personal brand equity fading with nothing to replace it.
Key Opportunity
Instagram launch + systematic review programme could move TripAdvisor rank from #6 to #2–3 within 6 months. This is a marketing problem, not a product problem.

Business names and identifying details anonymised. Findings based on publicly available data only.

What We Do

Three things we do
exceptionally well.

We'd rather be excellent at three things than average at ten. See every service in detail →

Start Here — $67

Digital Presence Audit

A practical, jargon-free look at what your customers actually see when they search for you — what's working, what's not, and what's actually worth fixing next.

Google Profile ReviewWebsite ReviewSearch VisibilityPrioritised Action Plan

Already have a website and want to go deeper on that specifically? See the $99 Website Audit →

Get Chosen

Website Design & Build

Modern, responsive websites that present your business properly — clear, mobile-friendly, easy to act on, and built on foundations that give you a fair shot at being found.

Mobile-FirstClear Calls to ActionFast & ModernSearch-Ready Foundations
Get Found

Google Business Profile Optimisation

We make sure potential customers can find you, understand what you offer, get accurate information, and feel confident enough to make contact.

Categories & CompletenessPhotos & PostsReviews & Q&ALocal Visibility
What Could It Be Worth?

The Value of Being Found

When someone is looking for a business like yours, being easy to find and easy to understand matters.

A better website, a stronger Google presence or simply having the right information in the right place can help turn that search into an enquiry, a booking or a visit.

Need Something Else?

We can probably help.

Websites and Google are often just the starting point. Once we've looked at your business, there may be other opportunities worth tackling — from SEO and analytics to booking systems, lead capture, automation, reviews or better business processes. We don't believe in selling businesses a pile of tools they don't need. We'll recommend what's actually useful and help you figure out the best way forward.

SEOAnalytics & TrackingReviews & ReputationBooking SystemsLead CaptureAutomationBusiness Systems
Let's Talk
Our Work

Real work. And what's possible next.

A genuine client project, alongside design concepts built to show the quality benchmark and strategic thinking we bring to every project — each designed around a specific business type, conversion goal, and target customer. See the full breakdown →

expedition.ewancphotography.com
Costa Rica Wildlife Photography Expedition landing page, designed and built by Steady Drift Studio
Real Client Project
Ewan Crosbie Photography
Wildlife Photography & Tour Expeditions

A landing page built to convert interest into a waiting list.

Designed and built for a Costa Rica-based wildlife photography expedition — real client, real launch.

Completed project
olassurf.co
Premium Surf School
World-Class Surf Instruction
Find
Your
Wave
Book Lessons Surf Camps
Surf Lessons
Built For
Every Level
All Lessons
Beginner lesson 01
Beginner Surf
$75 per person
Book
Intermediate lesson 02
Intermediate Coaching
$110 per person
Book
Private lesson 03
Private Coaching
$185 per session
Book
Surf Camps
Five Days.
Infinite Waves.
5 nights eco-lodge
10 coached sessions
All equipment included
Daily video review
From $1,295 / person
View Camps
Home / Lessons
Surf
Lessons
The Approach
Teaching That
Actually Works
Maximum 5:1 student-to-coach ratio, structured progression framework, and real-time video feedback that accelerates your learning curve dramatically.
Board rack
Lesson Options
Choose Your Programme
Beginner Beginner
First Waves
$75per person
Intermediate Intermediate
Level Up
$110per person
Private Private
1-on-1 Coaching
$185per session
Surf School

Multi-page booking site with real photography.

A booking flow that gets a nervous beginner to "yes" quickly.

Design concept
selvaco.com
Artisan · Coastal · Curated
Curated for
Coastal Living
Discover the Edit View Lookbook
Discover
Our Collections
Beachwear
Collection Beachwear
Jewellery
Jewellery
Accessories
Accessories
Resort Wear
Resort Wear
Just In
New Arrivals
View All →
Tote New
Accessories
Handwoven Palm Beach Tote
$148
Kimono Bestseller
Resort Wear
Sunwashed Linen Kimono
$218
Necklace
Jewellery
Ocean Stone Pendant
$95
Earrings New
Jewellery
Artisan Shell Earrings
$72
Maker Spotlight
Made by hand,
with intention
Every piece is made by skilled artisans using traditional techniques passed down through generations — sourced directly from the world's most beautiful coastal communities.
Meet Our Makers →
Artisan
Craft detail
Accessories
The Selva Life
The Selva Life
Live beautifully,
travel lightly
Discover the people, places, and stories behind the world's most beautiful coasts.
Read the Journal
Boutique Retail

Coastal boho ecommerce with editorial depth.

Product-first storytelling for a brand outgrowing Instagram.

Design concept
Why Steady Drift Studio

We're not an agency.
We work like one of your team.

01

We work with few clients on purpose.

Most agencies spread thin across dozens of clients. We deliberately limit how many businesses we take on so that yours gets real attention — not a template and a monthly report nobody reads.

02

We measure success in bookings, not traffic.

Vanity metrics are easy to produce and hard to explain to your accountant. We care about the number of customers through the door, the number of bookings in your calendar, and the revenue in your account.

03

We stay engaged long after launch.

Most agencies disappear the day a project goes live. We don't. Digital presence is ongoing work — and the businesses that win online are the ones with a partner who's still paying attention six months later.

Our Process

From first conversation
to measurable growth.

01
Discover
02
Design
03
Build
04
Optimise
05
Grow

Discover — understanding your business first.

A thorough call to understand who you are, who your customers are, and what's getting in the way. No templates, no assumptions. We listen before we suggest.

Design — strategy before aesthetics.

We map out what you need and why, in which order. Then we design websites, profiles, and systems that reflect your brand and speak directly to your customers.

Build — precision execution, no shortcuts.

We build to professional standards with clear milestones. You're involved throughout. No surprises, no disappearing for weeks, no "it should be done soon."

Optimise — launch is just the beginning.

We check how things are actually performing, gather feedback, and refine what isn't working. Your digital presence keeps improving after launch, not just on day one.

Grow — build on what's working.

Once the foundations are solid, we'll tell you honestly if something else — SEO, automation, a booking system — would genuinely be worth exploring next. Nothing you don't need.

Questions

The things people
usually ask first.

No — three things, done properly: the Digital Presence Audit, website design & build, and Google Business Profile optimisation. Most businesses we audit have real gains available from GBP work alone, before a website rebuild ever comes into it. We start with research, identify what's actually worth fixing, and go from there.

Completely fine. Start with the $67 audit — it'll tell you exactly which one thing would have the most impact. We scope work clearly, charge for what's actually needed, and don't push anything you don't require. If all you need is GBP work, that's all we'll do.

Yes. Instagram is rented space — the algorithm changes, reach can vanish, and it doesn't appear in Google searches. A website is permanent, owned, and works 24/7 without you needing to post every day. Instagram complements a website. It doesn't replace one.

A written review of your Google Business Profile, website performance, local search visibility, and review health — delivered within 2 business days as a clear, prioritised action plan. No sales call, no obligation, and a full refund if you don't find it useful.

Your GBP is often the first thing people see when they search for you. Optimisation means your hours, photos, services, descriptions and categories are all configured properly so potential customers can find you, understand what you offer, and feel confident enough to make contact.

The audit is delivered within 2 business days. Website projects typically go live in 2–4 weeks. Google Business Profile optimisation takes 3–5 days. We're always specific about timelines upfront — no vague "a few weeks" answers.

Not as standard, standalone offerings yet — but once we've looked at your business, we'll tell you honestly if one of these would actually help, and point you in the right direction. We'd rather be excellent at three things than average at ten.

Get in Touch

Let's talk about your business.

No pitch. No pressure. Just an honest conversation about where you are and where you want to be. If there's a fit, great. If not, we'll tell you that too.

hello@steady-drift.com
Response within 24 hours

No spam. Reply within one business day.

Thank you — message received.

We'll be in touch within 24 hours. In the meantime, if you have anything to add you can reach us directly at hello@steady-drift.com