Why Start Here

Before spending on a website or a retainer, you need to know exactly where you stand.

Most businesses don't have a marketing problem so much as a not-knowing-what's-actually-broken problem. The audit fixes that first — it tells you what a stranger sees when they search for you, ranked by what to fix first, before you spend a dollar on the fix itself.

It's built to work two ways: as a genuinely useful, standalone piece of research you can act on yourself — or as a low-friction way to find out whether a longer engagement with us makes sense. Neither path is pushed on you.

$67 could be all it takes to uncover an opportunity worth far more. A missed Google search, an outdated website or an unclear call to action could be costing you customers you never knew you were missing. Don't just think about what this costs — think about what it could help you find.

$67
One-time · No subscription
  • Google Business Profile review
  • Website overview — speed, mobile and conversion
  • Local search visibility & keyword gaps
  • Reputation & review health check
  • Competitor benchmarking (3–5 competitors)
  • Prioritised action plan — clear next steps

Delivered as a private online audit within 2 business days. No sales call. No obligation.

Get Your $67 Digital Audit

If you hire us for a project that acts on what the audit finds, the $67 is credited in full toward it.

If you don't find it useful, we'll refund you. No questions. See what the report looks like →

Who It's For

Built for businesses that are good — and invisible.

This is for you if

  • You already have customers, reviews, or a live website — this isn't a from-zero-startup product
  • You suspect you're losing business to less-good competitors who are simply easier to find
  • You want a straight answer, not a sales pitch dressed up as a report
  • You want to know what to fix first, not a 40-page checklist with no priority order

This may not be for you if

  • You have no digital footprint at all yet (no website, no listing, no reviews) — there's nothing to audit until something exists
  • You want guaranteed ranking numbers attached — no honest audit promises that
  • You're looking for a free, instant, automated score — plenty of tools already do that; this is a different product, reviewed and refined by Steady Drift Studio
  • Your main question is whether your website itself is doing its job — that's the deeper Website Audit ($99), not this one
What We Actually Research

Six areas. Real data. Every finding reviewed.

Most free audit tools run an automated scan and return a generic score. This is different — directed research built from the same public data your competitors could commission: your Google profile, actual search results, real review patterns, and live website performance. AI assists the research; Steady Drift Studio reviews, refines and prioritises the report.

01

Google Business Profile

Your GBP is the first thing most customers see. We examine every element that determines whether Google shows you or buries you.

  • Category selection & completeness score
  • Photo count, quality & recency
  • Review volume, velocity & rating trends
  • Owner response rate & patterns
  • Posts, booking links & Q&A activity
02

Search Visibility

Where do you actually appear when someone searches for what you offer? We map your real position, not the one you see on your own device.

  • Local pack ranking across key terms
  • Keyword gap analysis vs. competitors
  • Citation consistency across directories
  • Organic search footprint
  • AI platform presence (Mindtrip, Wanderlog, etc.)
03

Competitor Benchmarking

You don't exist in isolation. We compare you against 3–5 direct competitors across every platform to find where the gaps are — and where they're beatable.

  • Side-by-side review volume & rating comparison
  • Website quality & conversion analysis
  • Social media presence & activity
  • Platform coverage gaps vs. competition
  • Ranking position relative to market
04

Reputation & Review Intelligence

Reviews aren't just star ratings. We analyse the language, patterns, and velocity to understand what's driving trust — and what's eroding it.

  • Multi-platform review aggregation
  • Sentiment theme analysis (what people praise vs. flag)
  • Review velocity trends over time
  • Platform coverage & rating consistency
  • Owner engagement scoring
05

Website & Conversion Review

If a website exists, we audit it against the criteria that actually drive decisions: speed, mobile experience, trust signals, and clear next steps.

  • Mobile performance & loading speed
  • Conversion elements (CTAs, booking, contact)
  • Trust signal presence
  • SEO fundamentals & on-page signals
  • Content clarity & user journey
06

Opportunity Mapping

The audit doesn't end with findings. Every issue is ranked by estimated impact and assigned a specific action — so you know exactly what to do first.

  • Opportunity score by category (0–100)
  • Prioritised action list with effort/impact ratings
  • Quick wins vs. longer-term improvements
  • Estimated business impact per action
  • Clear recommended next steps
How We Build It

Six steps. Every audit, every time.

Business Discovery

Industry, market & competitive context

Search Research

Visibility, rankings & keyword gaps

Competitor Analysis

Benchmarking across every platform

Digital Presence Audit

GBP, reviews, website & social

Scoring & Analysis

Opportunity scores by category

Action Plan

Prioritised recommendations & impact estimates

What you receive

Inside the report.

An illustrative sample report: the business and every figure in it are fictional, created to show the kind of detail a report contains. Select any excerpt to enlarge it.

Sample report page: an executive summary and a Digital Presence Score of 55 out of 100 for a fictional business
Executive summary & scoreA plain-English verdict and one score out of 100.
Sample report page: scores for visibility, trust, reputation, reach and conversion readiness, each out of its weighting
Score breakdownFive dimensions, each scored out of its weighting.
Sample report page explaining how the score is built: five weighted dimensions totalling 100 points, with five interpretation bands
How the score is builtThe weightings and the bands, explained in the report.
Sample report page: Google Business Profile and TripAdvisor compared line by line, with colour-coded findings
Platform-by-platform analysisGoogle Business Profile and TripAdvisor, line by line.
Sample report page: Facebook and Instagram activity, engagement and gaps
Social channelsFacebook and Instagram: activity, engagement and gaps.
Sample report page: growth signals and decline signals side by side
Growth vs decline signalsWhat's working in your favour, and what's holding you back.
Sample report page: a competitor comparison table covering ratings, reviews, local rank, website, Instagram and activity
Competitor comparisonSide by side against nearby competitors.
Sample report page: common praise and common complaints drawn from customer reviews
Review themesWhat customers consistently praise, and what they complain about.
Sample report page: a prioritised list of improvements, each with an impact and effort rating
Prioritised action planRanked improvements, each with its impact and effort.

Download the full sample report (PDF)

Illustrative sample, produced without payment. Not a testimonial and not evidence of improved results. AI-assisted, reviewed and refined by Steady Drift Studio.

Recent Audits

What the research actually looks like.

Real findings from recent audits — anonymised and condensed. Every business was operationally healthy. Every one was digitally invisible. The gap between the two is exactly what we fix.

Critical

Beachfront Restaurant

Full-service restaurant · Nightly entertainment · Beach location

34/100 digital health

Operationally healthy. Digitally invisible.

  • 359 Google reviews at 4.4★ — strong reputation, zero management. No owner responses detected.
  • TripAdvisor: unclaimed listing, 2 reviews, ranked #211 of 283. Nearest competitor has 2,000.
  • Facebook: 3,500 followers. Last post: 16+ months ago. Audience exists, completely ignored.
  • No website. Nightly fire show on the beach — the most marketable USP in the area — documented nowhere online.

Key opportunity: Claiming TripAdvisor + fire show Reels content alone could move ranking from #211 to top-50 within 6 months — with zero ad spend.

Stagnating

Coastal Pizzeria

Wood-fired Neapolitan pizza · Cocktail bar · Dietary inclusive

61/100 digital health

Best product in market. Coasting on reputation.

  • TripAdvisor #1 in local market — 532 reviews at 4.8★. Travelers' Choice awarded. Zero owner responses.
  • Instagram: 1,380 posts, 2,113 followers. 0.65 followers per post — a broken growth loop with no Reels strategy.
  • Google rating 0.3★ below TripAdvisor — unaddressed negative feedback suppressing map-pack ranking.
  • No website despite market-leading product. Direct competitor closing the review gap at current trajectory.

Key opportunity: Website + review velocity programme + 3 Reels/week of the wood-fired oven. Competitor advantage is time — not product quality.

Stagnating

Sports Bar & Grill

Family-friendly · 10-screen sports viewing · Craft beer · Games

47/100 digital health

Strong product. Buried by low review volume.

  • 4.8★ TripAdvisor — same rating as #1 competitor. Ranked #6 of 7. The gap is 100% review volume, not quality.
  • 94 reviews vs. market leader's 532. At current velocity, closing the gap would take 40+ years without intervention.
  • No Instagram account. Facebook: 1,932 likes, 3 people "talking about it." Effectively dead as a channel.
  • No website. New ownership with no digital narrative — prior owners' personal brand equity fading with nothing to replace it.

Key opportunity: Instagram launch + systematic review programme could move TripAdvisor rank from #6 to #2–3 within 6 months. This is a marketing problem, not a product problem.

Business names and identifying details anonymised. Findings based on publicly available data only.

Beyond the Score

A score is only the beginning.

There are plenty of free tools that can tell you what's wrong with your digital presence. What they can't do is look at your actual business, your competitors and your customers — and tell you what matters most, what to fix first, and why.

Context

Your business, not a generic checklist.

We look at your actual business, audience, online presence and competitors to understand what's really happening.

Priority

Know what matters most.

Not every issue deserves your time or money. We identify the changes most likely to make a meaningful difference — and help you understand what can wait.

Action

A clear next step.

You receive a written, practical roadmap explaining what we'd change, why it matters, and where to start.

$67. One clear picture of where you stand — and where to go next.

What Happens Next

From payment to report, in three steps.

Book & confirm

Fill out a short form. We may follow up with one or two clarifying questions about your business — no sales call, ever.

Research

We research your Google profile, website, search visibility, reviews, and 3–5 real competitors, then turn our findings into a tailored report with recommendations specific to your business.

Receive your report

Delivered within 2 business days as a clear, prioritised document. Nothing further is required — act on it yourself, or ask us about the highest-priority fix.

Questions

What people usually ask first.

A written review of your Google Business Profile, website performance, local search visibility, review health, and directory consistency — delivered within 2 business days as a clear, prioritised action plan. No sales call, no obligation, and a full refund if you don't find it useful.

Free automated tools return a generic score with no context. This audit uses the same public data a free tool could see, but adds directed research, competitor benchmarking, and a review-and-refine pass by Steady Drift Studio — a prioritised narrative, not a raw score.

You'll get a short confirmation and, if needed, a couple of clarifying questions about your business. Research begins immediately. There's no sales call before or after — you'll simply receive the finished report within 2 business days.

Nothing is required. The report stands on its own — you can act on it yourself, hand it to whoever handles your marketing, or come back to us if you'd like help implementing the highest-priority fix. There's no pressure either way.

Yes. If you don't find the audit useful, we refund it — no questions asked. We can offer this because the audit is a fixed-cost deliverable we fully control, and because we'd rather lose $67 than have someone feel misled.

Your $67 is credited in full toward any project that acts on what the audit finds, whether it's a website project, a Google Business Profile optimisation, or something else the audit identifies. Credit can't be used toward another audit. You're never obligated to use it.

If you're mainly concerned about how your whole business shows up online — Google, reviews, search visibility, social presence and competitors — this is the right one. If your main question is specifically whether your website itself is doing its job, the deeper $99 Website Audit is a better fit.

Find out what's actually costing you customers.

2 business days. $67. No sales call. Credited toward the project if you hire us — money-back if you don't find it useful.