Why This, Specifically

Your website might be costing you customers — or it might be fine, and something else isn't.

Most businesses that suspect their website is a problem jump straight to "we need a new one." Sometimes that's true. Often it isn't — the site is fine and three specific things are quietly getting in the way. The Website Audit answers which situation you're actually in, before you spend a dollar on the fix.

This isn't a PageSpeed score with commentary bolted on. It's a written review of your website as a customer experiences it — first impression, messaging, navigation, mobile, conversion, trust — paired with the technical and search fundamentals that determine whether the right people ever arrive in the first place.

No 47-page technical dump. You'll get a clear, human-readable review of what's working, what's getting in the way, and what I'd fix first — plus an honest verdict on whether you need a rebuild, a substantial improvement, or just a handful of targeted fixes.

$99
One-time · No subscription
  • Homepage & 5-second first-impression test
  • Messaging, positioning & UX review
  • Mobile experience & conversion journey
  • Trust signals & content quality
  • Technical SEO, performance & accessibility basics
  • Rebuild vs. improve verdict, with the 5 things I'd fix first

Delivered as a private online audit within 2 business days. No sales call. No obligation.

Get Your $99 Website Audit

If you hire us for a project that acts on what the audit finds, the $99 is credited in full toward it.

Who It's For

Built for businesses that already have a website — but aren't sure it's helping.

This is for you if

  • You already have a live website and the open question is specifically whether it's doing its job
  • You're weighing a rebuild but want to know what's actually broken before you spend on one
  • Visitors seem to land on the site but you're not sure what happens after that
  • You want a straight answer, not a sales pitch dressed up as a report

This may not be for you if

  • You don't have a website yet — there's nothing to audit until something exists
  • You're mainly concerned about Google, reviews, social presence and competitors rather than the website itself — that's the Digital Presence Audit
  • You want a guaranteed conversion-rate lift attached — no honest audit promises that
What We Actually Research

Eight areas. Real evidence. Every finding reviewed.

Automated tools inform the research — page speed, technical checks, structured data. AI assists with the analysis. Steady Drift Studio then reviews the site as a customer would, checks and refines what the tools return, and prioritises what actually matters commercially.

01

Homepage & First Impression

The 5-second test: would a stranger from Google understand what you do, who it's for, and why to trust you — without scrolling?

02

Messaging & Positioning

Outcome language vs. activity language, audience clarity, differentiation, and whether the offer is actually clear.

03

UX, Navigation & Mobile

Can someone do the thing they came to do without thinking too hard — inspected at real mobile widths, not a yes/no checkbox.

04

Conversion & Trust

CTA clarity, friction, objection-handling, and whether the trust signals present are enough for what's being asked.

05

Content & Searchability

Does the site answer what a customer needs to know before buying, and give search engines enough to understand it.

06

Technical SEO

Titles, metadata, headings, indexability, structured data, broken links and a secure-connection (HTTPS) check — filtered for what's commercially relevant.

07

Performance & Accessibility

Page weight and load behaviour interpreted in context, plus a basic accessibility review — not a compliance claim.

08

Backlinks & AI Discoverability

Realistic authority opportunities, and an honest read on AI/LLM discoverability — no overselling of emerging conventions.

What you receive

Inside a Website Audit.

A worked example of a Website Audit, with the organisation's name and website withheld. Select any page to enlarge it, or download the PDFs.

The two-page summary

Sample Website Audit summary, page 1: a navy header, the verdict
Summary, page 1: the verdictThe recommendation and a plain status for each of the eight areas, on one page.
Sample Website Audit summary, page 2: the five fixes first, each tagged with priority and effort, and a three-stage action plan
Summary, page 2: fixes and planThe five priority fixes and a phased action plan.

Download the 2-page summary (PDF)

From the full 25-page report

Sample Website Audit page: the executive summary, with what is working, what is in the way and three headline figures
Executive summaryWhat works, what gets in the way, and the headline numbers.
Sample Website Audit page: the eight areas at a glance, each with a plain status label
The eight areas at a glanceA plain status for each area, rather than a score that cannot be defended.
Sample Website Audit page: the five fixes first, ordered by importance with priority and effort tags
The five fixes firstOrdered by importance, each with a priority and an effort estimate.
Sample Website Audit page: homepage and first impression, with schematic desktop and phone first screens and a five-second test
Homepage and first impressionWhat a new visitor sees before they scroll, with a five-second test.
Sample Website Audit page: the verdict, comparing improve, refresh and rebuild, with what supports the recommendation
Verdict: improve, refresh or rebuildA clear recommendation that follows the evidence.
Sample Website Audit page: an action plan split into urgent, practical improvements and optional polish
Action planUrgent, practical and optional steps, in the order to do them.

Download the full sample report (PDF, 25 pages)

A sample audit, produced without payment, using publicly visible information. Not a testimonial and not evidence of improved results. The organisation and its website are withheld. AI-assisted, reviewed and refined by Steady Drift Studio.

Two Audits, Two Questions

Not sure which one you need?

The two products overlap on purpose — both touch backlinks and AI discoverability — but they answer different questions. The Digital Presence Audit looks at the whole digital footprint at a glance. The Website Audit goes deep on the one asset a stranger actually lands on.

IncludedDigital Presence — $67Website Audit — $99
Google Business Profile✓—
Local search visibility✓—
Reviews & reputation✓—
Social presence✓—
Website overview✓ high-level✓ full depth
Homepage / 5-second test—✓
Messaging & positioning—✓
UX & navigation—✓
Conversion journey—✓
Mobile experience✓ high-level✓ full depth
Technical SEO—✓
Page speed / performance—✓
Structured data—✓
Accessibility basics—✓
Competitor benchmarking✓ 3–5 competitors✓ 2–3 competitors
Backlinks / authority✓✓
AI / LLM discoverability✓✓
Prioritised action plan✓✓
The Customer Journey

Search → Click → Land → Understand → Trust → Act.

Every customer moves through the same six moments on the way to becoming one. The Digital Presence Audit covers the first two — can they find you, and do they click. The Website Audit covers everything that happens once they arrive. Both audits check the searchability, authority and AI-discovery layer underneath the whole journey.

01

Search

Digital Presence Audit

02

Click

Digital Presence Audit

Digital Presence Audit — $67 Website Audit — $99 Both audits also cover searchability, authority & AI discoverability underneath every stage.
What Happens Next

From payment to report, in three steps.

Book & confirm

Tell us about your business and your website. No sales call, ever — just the details we can't reasonably find ourselves.

Research

We browse your site as a customer would, run the technical and performance checks, and compare it against 2–3 relevant competitors.

Receive your report

Delivered within 2 business days: what's working, what's getting in the way, the 5 things I'd fix first, and a clear rebuild-vs-improve verdict.

Want us to fix it?

If you hire us for a project that acts on what the audit finds, the full $99 is credited toward it. Credit can't be used toward another audit. You're never obligated to use it — the audit stands on its own either way.

Audit My Website — $99

What happens after the audit — is anything watching over time?

The audit itself is a one-time snapshot. For ongoing peace of mind, Technical Care is a $20/month add-on for website-build clients covering routine checks and renewal oversight — the security, technical and visibility issues that tend to develop after launch, not just at it. Here's a real example of why that matters.

See Technical Care — $20/mo
Questions

What people usually ask first.

Yes. Technical Care is a $20/month add-on for website-build clients — routine checks, renewal oversight and minor technical attention for the issues that tend to develop after launch. Read why this matters, based on a real example.

If your main question is whether the website itself is doing its job, choose the Website Audit. If you're more concerned about how your entire business appears online — Google, reviews, search visibility, social presence and competitors — choose the Digital Presence Audit.

Not necessarily. The Digital Presence Audit includes a high-level look at your website. The Website Audit goes much deeper into the website itself — UX, conversion, technical SEO, performance and accessibility.

Perfect — that's a genuinely good outcome. The purpose of the audit is to identify what actually needs attention, which may be a few targeted fixes rather than a new website.

Your $99 Website Audit is credited in full toward any project that acts on what the audit finds, such as a website rebuild or substantial improvement. Credit can't be used toward another audit. You're never obligated to use it.

No. Automated tools may be used during research, but the final audit is reviewed, interpreted and prioritised by Steady Drift Studio — not generated wholesale by a script.

Find out if your website is helping — or getting in the way.

2 business days. $99. No sales call. Credited toward the project if we end up doing the work.